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UK Cyber Week 2025

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Building a Career & a Business Using Your Brand

23 Apr 2025
Culture & Strategy
2. I've heard of ransomware

he way we build careers has changed. It’s no longer just about who you know—it’s about who knows you.

Social media has transformed how professionals position themselves, yet many in cybersecurity hesitate to embrace personal branding. This talk explores the generational shift in career development and influence, breaking down how visibility leads to opportunity.

Whether you want to land better roles, attract top talent, or even start your own business, your brand is your greatest asset. In cybersecurity—an industry still battling outdated stereotypes—those who master this shift will shape the future.

Key Takeaways:
-Why building a brand is so important in 2025
-Where to start with branding
-How to leverage your brand for opportunity.

Speakers
Joe Head, Founder - MOLTO